Syracuse in the News
New York destination bureau gets DMAP seal of approval
Source: Ian Whiteling - Meetings Review
The Syracuse Convention & Visitors Bureau (SCVB) has recently been awarded accreditation from the Destination Marketing Accreditation Programme (DMAP) for 2009-2013.
The SCVB is one of only three destination marketing organisations (DMOs) in New York State and one of only 101 DMO's in the world to be accredited.
DMAP is an international accreditation programme developed by the Washington, DC-based Destination Marketing Association International (DMAI). In earning the DMAP accreditation, DMOs communicate to their community, buyers and potential visitors that their DMO has attained a significant measure of excellence.
"The Syracuse CVB is honoured to receive the Destination Marketing Accreditation from DMAP," said David Holder, president of the Syracuse Convention & Visitors Bureau. "We know that the seal of accreditation is a brand that our customers and future customers are seeking, and we are very pleased to be recognised in the destination marketing community for providing outstanding services in accordance with international standards and benchmarks in this field."
By applying for and receiving DMAP accreditation, the Syracuse Convention & Visitors Bureau has demonstrated a commitment to quality programmes and services. DMAP accreditation standards cover a wide variety of topics including governance, finance, management, human resources, technology, visitor services, group services, sales, communications, membership, brand management, destination development, research/market intelligence, innovation and stakeholder relationships.
"We are proud to recognise these organisations for their achievement," said Diana Lawson, FCDME, DMAP board chair. "These DMOs' operations and business practices have conformed to 16 domains ranging from governance to sales to innovation. Their accreditation underscores their dedication to providing exceptional leadership and commitment to the professionalism of DMOs across the globe."