Syracuse in the News
Newspaper, Convention Office Team on Guide
10/07/2008
Source: Syracuse.com
The Syracuse Convention & Visitors Bureau and The Post-Standard are partnering to publish a guide for Onondaga County visitors looking for places to go and things to do.
The guide will be published in the spring, summer, fall and winter. It will replace three previously published guides The Post-Standard Visitors Guide, and the bureau's Travel Guide and Visit Syracuse publication.
Bridget Cerrone, special sections manager for the newspaper, said the new guide will be more cost effective for advertisers because they will no longer have to spread their ads over three publications. And because it will be published four times a year, ads can be updated and geared toward each season, she said.
A total of 350,000 guides will be published annually an increase from 200,000 from the guide previously published by the newspaper.
Danica Bryant, communications manager for the Convention & Visitors Bureau, said the guide will be distributed free to hotels, motels, inns, state highway information centers, tourism offices, travel agencies and tour operators. They also will be given to convention delegates and anyone who calls the bureau asking for information about the county, she said.
The guide also will be included in corporate relocation and recruitment packages distributed by local companies, she said.
In addition, the guide will be available online at the newspaper's Web site, www.syracuse.com, and the bureau's Web site, www.VisitSyracuse.org. The first one will be published in December.